A “value add” for Frugality: Marketing the Planet
Daniel | July 3, 2008You say you want a revolution
Well, you know
We all want to change the world…
Not too long ago, I got serious about the concept of frugal living. I put together a spreadsheet on which I listed the things I purchase on a regular basis (rice, beans, milk, flour, chicken breasts, etc - it’s an old list, going back to the pre-vegetarian days…), along with their prices at various places. What I found was that (no surprise) Walmart was almost always the lowest price. Price, however, is different than cost.
I know a number of people that take a measure of pride in the fact that they don’t shop at Walmart. They’re Target shoppers. The problem is that Target is as bad or worse than Walmart. Target does have a major advantage in being the second largest - the microscope isn’t on them. They also have better marketing and PR.
In the meantime, I’d still like to live in a frugal manner, even if Walmart is trying hard to steal the idea of frugal living for their “save money live better” marketing. That they’re using it for their marketing is enough to make you reconsider. In this case, “save money” doesn’t mean “live frugally”, it means “be cheap”. Have I lost you yet? Bear with me, I’ll explain:












